Branding

Support CORFAC’s 25th by Volunteering 25 hours!

CORFAC International is excited to celebrate our 25th Anniversary in 2014. CORFAC HQ is encouraging every CORFAC firm to commit to Volunteering 25 hours in 2014 - one hour for each of our 25 years. This is a great opportunity for your CORFAC firm to commemorate the anniversary and become more involved in your community.

Find out More about CORFAC’s 25th Anniversary Plan

CORFAC International is celebrating our 25th Anniversary in 2014! CORFAC Affiliates are invited to join CORFAC HQ to learn more about the 25th Anniversary Marketing and Advertising Plan. This session will cover the 25th anniversary logo and ads, applying for co-op ad funds, and buying print and online media.  Join us on December 10 at

New CORFAC Standards of Excellence Awards

The Standards of Excellence Committee is excited to announce the new Standards of Excellence Awards. These awards will recognize firms for co-branding with CORFAC, participating in committee and specialty calls, attending conferences, sending CORFAC referrals, receiving industry awards, serving as CORFAC or industry leaders, and participating in the CORFAC firm census. In order for your

CORFAC is Top Commercial Brokerage in NREI

The National Real Estate Investor just released the rankings for the 2013 Top Brokers. CORFAC International comes in at #23 this year. This is in addition to our ranking #18 on Lipsey's Brand Survey. Here is what NREI had to say about the rankings: Most of the top commercial real estate brokerage firms grew their businesses

How to Brand with CORFAC

Now that we've talked about why you should brand, how do you do it? In 2012, the Board of Directors approved an updated branding manual.  The new manual simplifies and streamlines the branding process.  The goal is to increase and enhance every firm's branding and consistency.  Increased branding will help increase awareness of CORFAC both

New CORFAC Google Adwords Campaign

CORFAC has a couple of exciting new advertising campaigns in 2013.  One of them is a campaign on LoopNet to help member firms get more leads.  We have also started advertising on Google. Since January 1, CORFAC has been running Google Adwords Campaigns.  These campaigns are targeting anyone who searches for commercial real estate (and

Why You Should Co-Brand with CORFAC

We talked about why companies are so concerned with branding - to get customers to prefer their product and experience.  But what will CORFAC branding do for your firm? We want all CORFAC affiliates to brand so that CORFAC has greater visibility and recognition (greater awareness). We want to be on an equal footing with

CORFAC’s Brand Awareness

There are 2 basic concepts to think about when you think about your firm's brand: BRAND AWARENESS: having knowledge of the existence of a BRAND. Because brand awareness is considered the first step in the sale, the primary goal of some advertising CAMPAIGNS is simply to make the TARGET MARKET aware that a particular brand exists.

CORFAC Marketing for YOU

A large portion of the CORFAC yearly budget goes to advertising - in trade magazines, industry websites, and on Google.  The communication committee works with HQ and PR consultant Gary Marsh to decide the best use of the funds - to get the most reach for the $$. We have a couple of exciting new

The Lipsey Survey and The CORFAC Brand

The Lipsey Company is conducting their yearly Commercial Real Estate Top Brand Survey.  In 2011, CORFAC International was listed at #12 on the Service Provider list, but dropped to #21 in 2012.  Vote to make CORFAC higher on the list.  Being included in lists like this one helps keep CORFAC brand recognition high. CORFAC was